Guide to Resource Materials and Communication Tools
Webinar: Strengthening Markets –Educating Farmers, Consumers (A Resource Guide for The Produce Lady Materials)
A webinar (recorded in spring 2011) about The Produce Lady program resources, including information about the N.C. Strawberry Project, is presented by Leah Chester-Davis, coordinator of The Produce Lady program, and Megan Bame, communication assistant. They provide an overview of many of the communication tools that are part of the program. Since this was recorded in spring 2011, the website has been updated. It has a new look and more resources. Tips are provided on how to use the many resources – website, videos, monthly e-newsletter, recipe cards, Fresh and Tasty from the Market – Healthy Eating Guide, Farmers Market Treasure Hunt Sheet, Children’s Resource CD, tabletop display signs for plexiglass stands, farmers market dos and don’ts, blog, Facebook, and the banner-up displays. The webinar also shares how educational marketing media campaign impacts are measured. Also discussed are the program’s involvement with Almanac Gardener TV show, the Got to Be NC Festival, the N.C. Strawberry Project and appearances by The Produce Lady.
This guide provides a list of the many resources available through the program, either from the website or by ordering. It also provides tips and guidelines for using the materials.
Activities and Materials
Discover simple steps to introducing more fruits and vegetables into children’s diets with this slide show. From growing a garden to eating together as a family, this resource offers tips that can be shared as a handout at Cooperative Extension centers and farmers markets or posted on websites.
This educational activity sheet makes every market an adventure, as children scour local market stalls on a journey for tasty treasures! Along the way, they’ll discover delicious fruits and vegetables, meet their local farmers and learn about the wonders of North Carolina agriculture with their families. The treasure hunt makes for a terrific handout at farmers markets and is sure to put children on the path to a beautiful bounty of fruits and vegetables.
This guide offers tips for shopping at the local farmers market, storing fresh produce, developing a healthy diet and consuming more fruits and vegetables. The attached recipes are quick and easy to prepare and they offer flexibility to create new dishes depending on what’s in season. This is a comprehensive resource for farmers and Extension professionals to share with consumers at direct markets, hand out at regional events or include with other educational materials. The booklet format of the guide makes for a tempting piece when placed on counters or openly displayed at a place of business. Submit a Resource Request Form to order this resource.
Displays and Signs
This simple handout provides five “dos” and “don’ts” for visitors to keep in mind while shopping at the farmers market. Print and share with farmers for distributing at their markets, incorporate into presentations aimed at farmers market organizers and vendors, or distribute at North Carolina agricultural events to encourage others to help increase awareness and knowledge of local farmers markets. Use this designed sheet as either a handout or insert into a plexiglas case as a display.
Another useful display is The Produce Lady program overview sign. Use this display at events and trainings or as a handout for visitors at county Extension centers.
Useful tools for farmers market vendors are easy-to-prepare recipes using the produce they sell. A one-page (8.5 x 11) sign can be displayed in a plexiglas stand at a farmers market stall or event booth. Set out The Produce Lady recipe cards with the display to encourage visitors to purchase fresh produce items.
Use this N.C. fruit and vegetable seasonal availability chart to choose the freshest local produce available.